Social media marketing refers to the process of gaining
website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to
create content that attracts attention and encourages readers to share it with
their social networks. A corporate message spreads from user to user and
presumably resonates because it appears to come from a trusted, third-party
source, as opposed to the brand or company itself. Hence, this form of
marketing is driven by word-of-mouth, meaning it results in earned media rather
than paid media.
Social media has become a platform that is easily accessible
to anyone with internet access. Increased communication for organizations
fosters brand awareness and often, improved customer service. Additionally,
social media serves as a relatively inexpensive platform for organizations to
implement marketing campaigns.
Social networking websites allow individuals to interact
with one another and build relationships. When..
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